Our story

Founded in Paris in 2008, HKH is the result of Helen Kupfer’s lifelong dedication to beauty and her 25+ years shaping luxury brands across continents.

Our purpose has remained constant: helping beauty and luxury brands enter new markets with authenticity, cultural sensitivity, and long-term vision.

Helen’s story begins in Brazil, in her family’s luxury retail business, where she learned that beauty is not just sold — it’s experienced. Years later, she brought this philosophy to Europe while leading the launch of Natura Brasil in Paris, discovering how to translate a brand’s soul across borders without losing the essence of its origin.

Today, HKH has grown into a multicultural, women-led team with deep international expertise. With the arrival of Stephanie Fischer and Tatiana Peczan, the company entered a new chapter — expanding its presence across the UK, Spain, Portugal, and the Nordic countries, and strengthening its ability to accompany brands through Europe’s most strategic and competitive markets.

At HKH, we believe in storytelling with substance, distribution with purpose, and partnerships built on trust. Our work is driven by one conviction: beauty travels further when it stays true to its roots.

Stephanie Fischer

Partner & Vice President

International Expansion, Commercial & Marketing. More than 7 Years experience with marketing strategy for different brands in Brazil, USA and France.

Languages: Portuguese, English, Spanish, French