HKH was founded by Helen Kupfer in 2008, after over 25 years of experience with luxury, cosmetics and distribution. Our mission is to help brands to share their values and grow sustainably in the European market.

“My professional life started with my experience in luxury retail at my mother’s business back in Brazil. There, I discovered and fell in love with product experience. I moved to Paris in 2000, with the mission to establish the Brazilian brand Natura in Europe. I understood with my experience what a brand needed to succeed in different environments and how to be the liaison between different cultures without getting lost in translation.”


Today, we are a team of multicultural women passionate about beauty with a strong international background and ready to help our brands to create a global imprint.

Helen Kupfer-Haas

Founder & Director

More than 25 years of experience as international brand strategist and advisor in the beauty and luxury industries. Deep EU market knowledge and network with specialty retailers, department stores & prestige beauty chains.


Languages: Portuguese, English, Spanish, French

Tatiana Peczan

Senior Consultant & Partner

International Expansion, Strategic Planning, Commercial & Marketing. More than 15 years in the cosmetic industry. International experience in strategy consulting, business development, commercial and marketing management.


Languages: Portuguese, English, Spanish, French

Stephanie Fischer

Senior consultant & Partner

International Expansion, Commercial & Marketing. More than 7 Years experience with marketing strategy for different brands in Brazil, USA and France.


Languages: Portuguese, English, Spanish, French

Giulia Furtado

Junior consultant

Commercial & Marketing. Experience in Social media strategy, operational marketing and retail daily support.


Languages: Portuguese, English, Spanish, French